The New York Times is looking for reasons for the increasing advertising revenue in MMA. The sport is a long time been classified as "too risky", but "the success of the UFC" had "opened the door to the mainstream."
"A major reason is that the UFC attracts 18-34 year old men, a key target group of advertising," continues the article.
The growth of the sport offers the opportunity to expand the market to younger consumers, "said Adam Geisler, the assessment (of the sports clothing company Everlast).
A prime example of the author calls Rashad Evans, who recently signed a promotional contract with Microsoft. Rashad you have selected according to Microsoft's press office, "to show that Windows users represent many walks of life." Evans Manager, Jervis Cole expects 2009 advertising revenues of its clients "between 700,000 dollars and several million".
Following the history of the UFC is rolled up short and the reality show "The Ultimate Fighter" targeted as the turning point of the difficult initial period.
Dave Meltzer of Wrestling Observer, UFC PPV revenue assessed in 2008 as the "largest financial year of the PPV history." The full
Article:
http://www.nytimes.com/2009/01/21/business/media/21adco.html?_r=1&ref=business
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